MANIFESTO

The Vanguard PR is a full service public relations and branding boutique representing a creative class of noteworthy clients within the intersection of sustainability, wellness and healthy lifestyle, and fashion. As employees and as an agency, we set ourselves apart by doing something positive for our environment through working with individuals and companies making a difference in the world. We think continually about the impact that our clients have on the world around them and on their local communities and work together with brands to consciously create a message that is 100% true to their roots.

From start up companies to larger corporate clients, our agency successfully convey’s the stories of incredible brands through authenticity, originality, emotional desire, and a strong need to shift consumer perspective. We believe that in a world full of constant stimulation, that a dose of inspired thinking through an engaged community of entrepreneurs and brands striving to make the world a better place is paramount. Its about the touch and the feelings behind a brand’s story which we tell in an authentic, engaging, and relevant way.

The Difference
“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.”

~John Quincy Adams

THE DIFFERENCE

Public Relations is considered by innumerable industry professionals as the most important marketing tool delivering the highest quality results for a small amount of investment. At The Vanguard PR, we acknowledge the need for an agency that not only offers standard (and necessary) PR services, but one that goes the extra mile to create unique and individual opportunities to enable our clients to stand out in their market. We don’t just take on a client simply to “fill our pockets,” but genuinely care about the brands we represent, their visions, and are inspired by how we have helped many of them transition from once fledging companies to overnight success stories. As an agency, we realize that havening an article in a magazine is only productive if it translates into increased sales and the ability to grow your brand. In doing so, we do not compromise our ethical code of conduct and morals in business and pride ourselves on our philosophy of integrity, honesty, respect, and gratitude.

Our experienced teams of industry professionals in Toronto, Vancouver, NY, and Los Angeles cater to our select client roster around the clock. We tailor each client’s campaign to their individual needs and goals while recognizing that what works for one brand, may not work for another. From inception to launch, ours clients work one on one with their own senior level account manager to express their goals, facilitate their needs, and ensure we provide services that are above and beyond their expectations of what a traditional PR firm would offer. The Vanguard PR also houses a complete graphics, website design, and special events team in each office.

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We carefully select all of our clients to ensure they are a match to the ethos and philosophy of our agency. Our clients are radical and conceptual, forward thinking and uncompromising. When you see our client roster, you will find a stable base of collective visionaries working together to create a conscious shift in their industry. We are committed to chasing down and seizing every potential lead and exposing every opportunity for the success of our clients.

The greatest compliments that can be paid to us are through praise from clients we have worked with, our community, and others that support our agency. We like to think of our work as helping our clients to achieve what was once “the impossible,” and created a platform for their success.

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“I have worked with many, many PR firms over a 25 year career in the fashion business and would highly recommend Kristin’s firm if you want an honest, no-nonsense approach to the business. Some firms just tell you what they think you want to hear. Kristin tells you what you need to know to get the job done and   from day one she “rolled up her sleeves” and got the job done efficiently and effectively. I initially came to Vanguard PR because I am a Canadian company who wanted PR assistance both in Canada and the USA. After working with Kristin I would recommend her for any job in either country.”

Gary Lenett,
President of Dish Jeans

“Working with The Vanguard PR team is always a pleasant experience. KristinAnn is friendly, knowledgeable and responds promptly to any and all requests. Her correspondence regarding her clients is efficient, well-written and is often presented with an angle relevant to our readership.” 

Aleesha Harris,
Tablet producer / Fashion contributor @ The Vancouver Sun


“The Vanguard PR has moved media mountains  giving us exposure in the largest national and international press.  They come up with creative angles to pitch and have the contacts to back it up.  It’s been immensely fun working with Kristin Ann and the Vanguard for years now. We’ve been immensely happy with how they have managed to get out message out to large audiences. “ 

Eoin Finn,
Founder of Blissology

“Knowledgeable in the world of PR and social media. A natural born leader, she is energetic, smart, and well versed in many aspects of business. She helped bring my company into the living rooms and boardrooms of our customers. “

Michael Katz,
CEO of Matisse Footwear


“We loved working with The Vanguard to spread the story about our brand, Teysha. Within three months, Kristin was able to secure placements in high profile publications such as Redbook, In Style, Glamour, WWD, and a big win with NPR. Kristin and her team are driven for results and passionate about representing brands with a mission. ”

Sophie Eckrich,
Founder of Teysha 

“The Vanguard PR is a place where creative, driven designers come to work with creative, driven professionals in a thriving, success driven environment. A peek at their client roster shows the caliber of talent they both attract and posses.”

Crosby Noricks,
PR Couture

OUR CLIENTS CAN BE SEEN IN

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OUR FOUNDER

KristinAnn Janishefski is a graduate from one of the leading PR and Marketing schools in the country, FIDM. She began her career with a high profile fashion, beauty, and lifestyle boutique PR firm in Los Angeles where she launched an eco division for their clients to advise them on how to incorporate meaningful sustainable business practices into their brand DNA. Graduating college with presidents honors, KristinAnn took a role as PR Director spearheading the PR, marketing, and styling for one of the leading international fashion brands in Montreal, Quebec, Canada. Always having an entrepreneurial spirit, she soon realized the need for a PR agency that represented an international client base (putting to use her strongly held relationships in the media throughout North America and abroad) and specialized in social good and sustainability. The Vanguard PR was formed in 2005 and is still one of the only agencies in North America that continues to focus on clients in the sustainable fashion, wellness, and social good genres.

KristinAnn seeks to help others with a shared vision and passion within their field. “I believe that with the drive and determination to change the world, anything is possible. Through my agency, my goal is to inspire others who share the same sense of passion and community, educate on the social impact of our choices, and provide insight to how we can impact change through global awareness.” KristinAnn is a contributor to PR Couture, the online resource for successful, emerging, and aspiring fashion publicists, designers, and industry educators. In addition, she dedicates her time to working with disabled children at therapeutic riding programs in Los Angeles (a cause close to her heart) and speaking at PR lectures in colleges across the country.

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